Canada’s online gambling industry has experienced remarkable growth, driven by favorable laws and a rising demand for iGaming experiences. As provinces set their own regulations, Canadians now have access to an ever-expanding array of gambling Marvelbet options, from sports betting to casino gaming. As of 2023, Canada’s population surpassed 40 million, and online gambling has become a go-to form of entertainment for many.
In this article, we explore the findings from the CasinoOnlineCA research on demographic trends in Canadian online gambling. Our analysis delves into age, gender, and geographic factors to uncover how the Canadian gambling landscape is evolving.
General Overview: Demographics and Internet Usage
Canada is a vast country, and while its large cities like Toronto, Montreal, and Calgary are thriving hubs of activity, many Canadians living in smaller towns have fewer entertainment options. This has contributed to the popularity of iGaming, which allows people to enjoy casino games from the comfort of their homes.
With a bilingual population, many online casinos in Canada offer both English and French language options. In recent years, female participation in online gambling has increased, challenging the male-dominated narrative. Men still account for 57% of online gamblers, while women make up 43%.
The widespread use of smartphones and tablets has further propelled the growth of online casinos, with 37 million active internet users in Canada. Key data points include:
- Operating System Preference: 79% of Canadians prefer Apple devices, with 21% using Android OS.
- Internet Infrastructure: Fast connections via LTE, 3G, 4G, and 5G provide seamless gaming experiences.
The shift toward mobile gaming has led to the development of optimized platforms that cater to players on the go, many of whom prefer casinos with native apps.
Gender Dynamics in Online Gambling: A Shift in Participation
Historically, gambling has been viewed as a male-dominated activity. However, our research reveals a significant shift, with more women participating in online gambling than ever before.
- Men (57%): Male players dominate games that require strategy and skill, such as poker, blackjack, and live dealer tables. Many enjoy the competitive nature of these games, testing their skills against other players.
- Women (43%): Female players often gravitate toward simpler, more casual games such as slots, bingo, and lotteries. Many enjoy the social aspect of online gaming, interacting with others through chat features and multiplayer modes.
Age Demographics: Who’s Playing?
One of the most fascinating aspects of Canadian online gambling is the diverse age range of participants. Contrary to popular belief, it’s not just younger players who dominate the iGaming scene—older generations are also actively involved.
Millennials and Gen Z (18-34)
This age group makes up a significant portion of online gamblers, with 64% of Canadians over the age of 15 reporting they have gambled at least once. Millennials and Gen Z players are drawn to the convenience and accessibility of online gaming, as well as the integration of modern technology like smartphones and cryptocurrency.
- Mobile Gaming: Gen Z players, in particular, are attracted to mobile-friendly platforms and gamified features, such as loot boxes, that enhance their experience.
- Convenience: The ability to gamble during breaks or after work appeals to busy Millennials, making online gambling a popular pastime.
Gen X (35-57)
Generation X is heavily involved in online gambling, particularly in games that require skill and strategy. This group favors challenging games like blackjack and poker, and a 2018 study found that players over 44 accounted for over 50% of the active gambling population.
Geographic Trends: Regional Differences in Gambling Preferences
Canada’s large size and diverse regions contribute to unique online gambling trends across the country. While online gambling is accessible nationwide, regional regulations and preferences influence the types of games available and the platforms players choose.
Ontario
Ontario is the most populous province and a hub for iGaming, with strong regulatory frameworks. The Alcohol and Gaming Commission of Ontario oversees the licensing of online casinos, and residents enjoy a variety of games, including slots, poker, baccarat, and sports betting.
Quebec
Quebec has a distinct cultural environment, with Canadian French as the primary language. Quebecers favor lotteries and bingo over games like slots and poker. The province is regulated by laws like the “Act respecting the Société des Loteries du Québec.”
Atlantic Provinces
The Atlantic provinces, including Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island, have smaller populations but tight-knit gambling communities. Players here prefer slots, bingo, and live dealer tables, enjoying the social interaction these games offer.
Western Canada
In Western Canada, provinces like British Columbia, Manitoba, and Alberta have dynamic online gambling markets. British Columbia’s Gaming Control Act regulates online casinos, and the British Columbia Lottery Corporation oversees gaming. The region contributed 13% of Canada’s total gambling revenue in 2022.
Conclusion: The Future of Canadian Online Gambling
Canada’s iGaming landscape is dynamic and constantly evolving. Gender gaps in gambling participation are narrowing, with more women embracing the activity. While younger generations, such as Millennials and Gen Z, are drawn to the convenience and technology-driven features of online casinos, older players from Gen X remain active participants in skill-based games.
Geographic and cultural differences also play a role, shaping the preferences and regulations that govern online gambling in different regions. As technology continues to advance, Canada’s online gambling industry is expected to grow even further, offering players an immersive and enjoyable experience.